BCBS Center
BlueCross BlueShield is seeking to change the way we think about health care providers. This new campaign announces the shift of focus onto the ease and efficiency of patient, by bringing Insurance Advisors and Health Care Providers under the same roof. It was an exercise in creativity to bring color and vibrancy to the medical sector, and we’re grateful for the keen eyes that partnered with us on this spot.
Crew
Client: BlueCross BlueShield of Tennessee
Agency: bohan
EP: April Dace
Director: Josh McGowan
AD: Brian Bennhoff
Gaffer: Justin Hughes
Art: Ruby Guidara
Wardrobe: Samantha Roe
HMU: Marz Collins
Casting: Marisa Munoz
